Press Release
Delhi ke is startup ne dukaanon ke TVs ko ek neighbourhood network bana diya jo ghar tak aapke saath chalta hai
SLX On Air ne cafés, clinics aur clubs ki 200 se zyada screens ko unke aas-paas ke logon ke phones se jod diya hai. Ek lambe pilot phase ke baad, ab yeh poore India ke businesses ke liye khula hai.
NEW DELHI, 1 October 2026 — Jab koi café aaj ka special lagata hai, to aas-paas rehne aur kaam karne wale log ab use andar aaye bina dekh sakte hain. SLX On Air, jo company iske peeche hai, maanti hai ki India ki dukaanon aur clinics ki screens desh ka sabse nazarandaaz kiya gaya media network hain.
“Humne mushkil se seekha ki aap logon se ek aur social app nahi khulwa sakte,” kehte hain Nikhil Bapna, founder aur CEO. “Lekin deewar par lagi screen ko koi ignore nahi karta. Isliye humne mohalle ko wahan rakh diya, aur yeh pakka kiya ki woh ghar tak aapke saath chale.”
Ek screen jo apni gali ki hai
Signage message ko screen par rakhta hai. Social apps use phone par rakhte hain. SLX On Air dono ek saath karta hai.
Har public screen apne neighbourhood se judi hai, aur uske posts us neighbourhood ki feed mein SLX On Air app mein jaate hain. Koi bhi kisi venue ko follow kar sakta hai, feed se ya screen par code scan karke, aur woh jahan bhi ho, us venue se judta rehta hai.
Beech mein koi algorithm nahi hai. Public post apne neighbourhood aur followers tak pahunchta hai; private post sirf members tak. Chhote businesses, jo dekhte aaye hain ki ek platform tay karta hai ki unke apne kitne followers post dekhenge, unke liye yahi asli baat hai. “Social media aapko audience kiraye par deta hai; hum chahte hain ki local businesses apni audience ke khud maalik hon,” kehte hain Bapna.
Isse kya badalta hai
Screens chalane wali jagahon ke liye ek jhanjhat khatam hota hai. Ab koi USB stick lekar TV tak nahi jaata. Notice phone se seconds mein badal jaata hai, aur un logon tak bhi pahunchta hai jo ja chuke hain.
Ab tak ka response
Screens Delhi, Mumbai aur Goa mein live hain. App 30,000 se zyada baar download ho chuka hai, har mahine lagbhag 1,000 log ise use karte hain, aur local businesses har mahine qareeb 500 posts publish karte hain.
Sabse achha fit hospitals nikle hain, jahan jaankari roz badalti hai aur log intezaar karte hain. Metro Hospital apne group mein 50 se zyada screens chalata hai. “Hamari marketing team inhe apne phones se update karti hai,” kehte hain Dipesh Kapoor, hospital ke Group Head of Branding. “Nayi clinic, health camp ya doctor ka schedule minutes mein screen par hota hai, har building mein.”
Shuruaat clubs se hui. The Defence Colony (WA) Club ne April 2023 mein apni pehli screen lagayi, aur uske baad Vasant Vihar Club, Panchshila Club aur Noida 15A Club bhi jude.
Dharmik sthal bhi ise apna rahe hain. Vasant Vihar ka Arya Samaj Mandir aur Defence Colony ka Gurudwara SLX On Air ko safalta se use kar rahe hain. Tyohaar ka schedule ya community notice screen par aata hai aur usi waqt followers ke phones tak pahunchta hai.
Lockdown app se deewar tak
Team ne 2017 mein Gadfly naam ka civic app banaya, aur 2018 mein apna neighbourhood network launch kiya, SLX On Air, jo pehle Simply Local ke naam se jaana jaata tha. 2020 ke lockdown mein, jab residents’ groups sahara bane, YourStory aur The Tech Panda ne ise feature kiya, aur Zee News ne ise lockdown ke liye paanch kaam ke apps mein shaamil kiya.
Tab se company ne presentation modes jode hain jo notice ko television jaisa produced dikhate hain, aur verifiable reports jinse venue kisi local advertiser ko saabit kar sakta hai ki ad sach mein chala.
“India mein har café, clinic aur club ke paas pehle se ek TV hai,” kehte hain Bapna. “Unmein se zyada tar kisi se baat nahi kar rahe. Hum chahte hain ki un sab screens mein se har ek woh jagah bane jahan mohalla jaanta hai ki kya ho raha hai.”
SLX On Air ke baare mein
SLX On Air ko Wabi Tech Pvt Ltd, New Delhi banata hai. simplylocalx.com
Media contact
Nikhil Bapna · nikhil@simplylocalx.com · +91 99102 77891
Photos, screen recordings aur customer interviews request par uplabdh hain.
