Press Release
This Delhi startup turned shop TVs into a neighbourhood network that follows you home
SLX On Air has linked more than 200 screens in cafés, clinics and clubs to the phones of the people around them. After a long pilot phase, it is now open to businesses across India.
NEW DELHI, 1 October 2026 — When a café puts up today’s special, the people who live and work around it can now see it without walking in. SLX On Air, the company behind that, believes the screens in India’s shops and clinics are the most overlooked media network in the country.
“We learned the hard way that you can’t make people open another social app,” says Nikhil Bapna, its founder and CEO. “But nobody ignores the screen on the wall. So we put the neighbourhood there, and made sure it follows you home.”
A screen that belongs to its street
Signage puts a message on a screen. Social apps put it on a phone. SLX On Air does both at once.
Every public screen is tied to its neighbourhood, and its posts go into that neighbourhood’s feed in the SLX On Air app. Anyone can follow a venue, from the feed or by scanning the code on the screen, and keep hearing from it wherever they are.
There’s no algorithm in between. A public post reaches its neighbourhood and its followers; a private one reaches only its members. For small businesses used to watching a platform decide how many of their own followers see a post, that is the point. “Social media rents you an audience; we want local businesses to own theirs,” says Bapna.
What it changes
For the places running the screens, it removes a chore. Nobody walks to the TV with a USB stick any more. A notice can be changed from a phone in seconds, and it reaches people who have already left.
The response so far
Screens are live in Delhi, Mumbai and Goa. The app has been downloaded more than 30,000 times, almost 1,000 people use it every month, and local businesses publish around 500 posts a month.
The strongest fit has turned out to be hospitals, where information changes daily and people wait. Metro Hospital runs more than 50 of the screens across its group. “Our marketing team updates them from their phones,” says Dipesh Kapoor, Group Head of Branding at the hospital. “A new clinic, a health camp or a doctor’s schedule is on screen in minutes, in every building.”
Clubs came first. The Defence Colony (WA) Club put up its first screen in April 2023, and Vasant Vihar Club, Panchshila Club and Noida 15A Club have since followed.
Places of worship have taken to it too. The Arya Samaj Mandir in Vasant Vihar and the Gurudwara in Defence Colony have been using SLX On Air successfully. A festival schedule or a community notice goes up on the screen and reaches followers’ phones at the same time.
From a lockdown app to the wall
The team built Gadfly, a civic app, in 2017, and in 2018 launched its neighbourhood network, SLX On Air, previously known as Simply Local. During the 2020 lockdown, when residents’ groups became a lifeline, it was featured by YourStory and The Tech Panda, and Zee News listed it among five useful apps for the lockdown.
Since then the company has added presentation modes that make a notice look produced, like television, and verifiable reports that let a venue prove to a local advertiser that an ad actually ran.
“Every café, clinic and club in India already has a TV,” says Bapna. “Most of them are talking to nobody. We want every one of those screens to become the place a neighbourhood finds out what’s happening.”
About SLX On Air
SLX On Air is built by Wabi Tech Pvt Ltd, New Delhi. simplylocalx.com
Media contact
Nikhil Bapna · nikhil@simplylocalx.com · +91 99102 77891
Photos, screen recordings and customer interviews are available on request.
