News
Press & Announcements
Product news, feature launches, and announcements from SLX On Air.

Product Launch
Introducing Streams On Air: never a dull moment on your screen
More than 50 ready-made Streams, from Space and Dentist to Diwali, now play on SLX On Air screens alongside your own posts. Included in Pro.
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Press Release
This Delhi startup turned shop TVs into a neighbourhood network that follows you home
SLX On Air has linked more than 200 screens in cafés, clinics and clubs to the phones of the people around them. After a long pilot phase, it is now open to businesses across India.
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Product Update
Introducing Showtime: make your screen worth a second look
Pick a mood for your screen, from calm to can’t-look-away, and everything on it moves to match.
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New Feature
Email to Post: if you can send an email, you can update your screen
Email a photo, video or PDF to your board’s own address and it’s on your screens, from wherever you are.
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Product Update
A cleaner app, clearer settings: what's new in SLX On Air
A redesigned app, default boards for posting, every board's notifications on one screen, and display settings you can read at a glance.
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Reliability & Support
The Dark Screen Problem: Why Signage Stops Playing — and What It Takes to Keep It On Air
Most signage doesn’t fail on day one. It fails on day 400, when nobody’s watching. What keeps a screen on for years, proven by a customer running since April 2023.
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Product Update
Welcome to Our New Avatar: SLX On Air
SimplylocalX is now SLX On Air, and your apps update automatically. New on your account: Proof of Play, 12 visual themes and a smarter website.
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New Feature
Introducing the Ticker: Your Own News Bar, Live on Your Screen
Every news channel has a scrolling headline bar. Now your business does too: edited from your phone, live in seconds, in English or Hindi.
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New Feature
Introducing Private Boards: Your Own Channel, for Your Own People
A board with no location, in no public feed, open only to people you approve. 50+ homes and offices set one up in the first week — most as their own internal messaging system.
Read moreCoverage
In the press
Earlier, as Simply Local
SLX On Air was previously known as Simply Local, a neighbourhood network that began in 2018.
- YourStory · 4 June 2020How Simply Local kept neighbourhoods informed during the lockdown, with founder Nikhil Bapna.(opens YourStory in a new tab)
- The Tech Panda · 21 May 2020“The Third Generation of Social Networking is Micro and Right in Your Neighbourhood”(opens The Tech Panda in a new tab)
- Zee News · 6 May 2020Listed Simply Local among five useful apps for the lockdown.(opens Zee News in a new tab)
- Business Standard (PTI) · 16 April 2020“Tech startup Simply Local launches app to enhance community engagement”(opens Business Standard (PTI) in a new tab)
Press
For press
SLX On Air links the screens in cafés, clinics, clubs and hospitals to the phones of the people around them. Every public post plays on the venue’s screen and appears in that neighbourhood’s feed in the SLX On Air app, where anyone can follow the venue. More than 200 screens are live in Delhi, Mumbai and Goa, and the app has been downloaded more than 30,000 times. The app, previously known as Simply Local, has run as a neighbourhood network since 2018. Built in New Delhi by Wabi Tech Pvt Ltd.
For interviews, product images or anything else, email press@simplylocalx.com. We aim to reply within one working day.
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